Sponsors

The 12th Annual Houston Hot Sauce Festival is September 15 and 16, 2012, at the Stafford Centre located at 10505 Cash Road, Stafford, TX 77477. The festival will feature hot sauces, salsas, marinades, chips, dips, jellies, spices, pepper items and more spicy offerings. Thousands of attendees sample 100′s of products from award winning vendor booths from as far away as Seatle, Arizona, Ohio, Louisiana, Florida and of course – Texas. Continuous entertainment (country, blues, rock, zydeco, jazz), including local groups will be rockin’ the house. For the mini chiliheads, a chile-dren’s area will feature face painting and other fun for the kids. Arts & Crafts, cold drinks and culinary delights – and plenty of seating – is just the thing to rest up for another walk through the event.

For more information:

  • Houston Hot Sauce Festival, 12327 Piping Rock, Houston, TX 77077
  • Email carol@houstonhotsauce.com
  • Phone 281-558-3518

More Sponsor Detials

Demographics of Fiery Food Lovers/”Chiliheads”:

  • Dual Audience – Male 54%, Female 46%.
  • 54% 30-49 years old.
  • 90% attended college, 60% attained an undergraduate or graduate degree.
  • Income – 61% have a household income over $90,000, 37% have a household income over $150,000.

2012 Projected Attendance:

8 to 10,000+ Chiliheads!

What People Are Saying

“The Houston Hot Sauce Festival alone, one of the largest events of its kind in the country, saw its attendance double to more than 20,000 last year. “
The Wall Street Journal — Charles Passy

“This was my first experience with the Hot Sauce Festival. It was awesome! The activities for the kids were well organized and well attended. The Kid’s Karaoke was a riot. There was not one rude exhibitor. They were all gracious despite the heat (Houston weather heat that is). Luther and the Healers rocked!”
Jeanne Haner – Houston, TX

“Congratulations on organizing such a successful event! Your show is a “Must Do” every year now for TSS.”
William R. Powell-Owner – www.texasselectseasonings.com

“Had the best time of my life!!! Want to reserve my booth for next year. Let me know what to do.”
Patrick Gilmore – www.happydogshotsauce.com

“My favorite show!!!!!”
Beth Zies – Seguin, TX

SPICY SPONSORSHIPS

Sponsorships can be designated to specific areas for maximum exposure! Your company can build Community relations, and generate publicity by participating in the “Hottest” event in Houston. All Sponsorships can be tailored to your companies needs.

Marketing:

Marketing will be directed Houston Citywide and surrounding areas. Our Multimedia advertising campaign can include, but is not limited to:

  • Cable and local station TV Commercials.
  • Radio Advertising.
  • Display Advertising and/or featured in Major Houston and surrounding area newspapers including “event listings.”
  • Advertising and/or featured in National and Texas Magazines (Inside Houston, AAA, Texas Highways, Chile Pepper Magazine)
  • Listed/Linked on existing Houston and surrounding area TV and Radio web site Calendars
  • Comprehensive public relations.
  • The Festival Guides will be distributed at the festival.
  • Press Coverage

Q Morning Zoo KKBQ
Food TV
The Weather Channel
Travel Channel
Houston Chronicle Preview
KTRK Channel 13
FOX 26
KPRC Channel 2
Houston Press
Houston Networking News, Radio
Greater Houston Convention & Visitors Bureau
Katy Times
The Katy Sun
Katy Magazine

Chile Pepper Magazine
Houston Lifestyles & Homes
Beaumont News
Galveston County Daily News
“The Sun”
- Ft. Bend/Southwest
- Memorial/Spring Branch
- 1960 East
- 1960 West
- Cypress
Towne Planner
Houston, TX Apartment News
TV Party Tonight (Local Cable Show)
Salsa TV

SPICY SPONSORSHIPS:

JALAPEÑO Pepper Sponsor Level $1,000.00 +

TASTE: 5,000 scoville units * When pickled, tangy & slightly sour, when fresh, more of a vegetable flavor.
Logo recognition on “sponsor page” of Festival Web site, in Festival Guide, and on T-shirt.
Exhibitor space, upon request, with listing in the exhibitor section of the festival guide.
Access for 2 to the VIP Hospitality area.
10 Guest passes for the Festival.
Invitation to the “VIP Party” Saturday evening.

SERRANO Pepper Sponsor Level $2,500.00+

TASTE: 23,000 scoville units * Hot, slightly sweet in salsas, chili, guacamole and other Mexican dishes
Company logo included in “sponsor section” of the printed Festival Guide.
Color Company logo included on “sponsor page” of Festival Web site w/ hyperlink.
Company logo included on festival T-shirt.
Sponsorship includes Exhibitor space, upon request, with listing in the Exhibitor sections of the printed Festival Guide and on the Festival Web site w/hyperlink.
Sponsorship recognition from the main stage throughout the festival weekend.
VIP Access to Hospitality area.
26 Guest passes for the Festival.
Invitation to the “VIP Party” Saturday evening.

HABAÑERO Pepper Sponsor Level $5,000.00+

TASTE: 300,000 scoville units * Unbelievably fiery, but very flavorful with sweet and fruity tones.
Featured Festival Sponsor.
Color Company logo prominently featured on the cover and in “sponsor section” of the printed Festival Guide.
Logo featured in newspaper ads, flyers, T-shirt.
Color Company logo prominently displayed on main page and “sponsor page” of Festival Web site w/ hyperlink.
Company logo displayed on Television spots – local and cable TV.
Featured in Press Releases.
Banner placement at festival location.
Sponsorship recognition from the main stage throughout the festival weekend.
VIP Access to Hospitality area.
50 Guest passes for the Festival.
Invitation to the “VIP Party” Saturday evening.

MORUGA SCORPION Pepper Sponsor Level $10,000.00+

TASTE: 2,000,000 scoville units * Hottest pepper in the world! Fruity floral taste and heat builds long after eating.
Please call for info.

* Scoville Units: The Scoville Organoleptic Test is a dilution-taste procedure. The pungency of chile peppers is measured in multiples of 100 units. Although peppers can vary from pod to pod, plant to plant, variety to variety, and even season to season, listed above is an approximate scale for several varieties of peppers. The substance that makes a chile so hot (and popular with chileheads) is Capsaicin – Pure Capsaicin rates over 15,000,000 Scoville Units!